Audio Research
Edison Research has been specializing in audio research for almost 30 years and is the leading podcast research company in the world
Signature Studies
Studies designed to provide never-before-measured data on audio behaviors, using gold standard methodologies
Custom Research
Measuring listener behavior, explaining and amplifying knowledge about the latest industry trends through survey and qualitative research.
Custom and Signature Studies
In addition to the dozens of custom audio studies Edison Research performs each year, Edison also offers three ongoing products that benchmark the audio space. Learn more below.
Published Studies
Edison Podcast Metrics UK
The only all-inclusive measurement of weekly reach of podcasts in the UK
The Smart Audio Report
A study on the changing landscape of voice tech usage in the U.S. over the past five years
Podcasting’s Super Listeners
A report on Americans age 18+ who listen to five or more hours of podcasts weekly
The Spoken Word Audio Report
The fourth annual report on how listeners in the U.S. consume spoken word audio
The Latino Podcast Listener Report
The only comprehensive research on Latino podcast listeners in the U.S.
The Black Podcast Listener Report
The only nationally representative study of Black podcast listeners in the U.S.
The Women’s Podcast Report
Women podcast listeners in the U.S.: Who they are and how they listen
The Gen Z Podcast Listener Report
Insight from Gen Z podcast listeners on their podcast and other audio habits
Audio in Evolution: Five Megatrends from a Decade of Streaming Research
Five megatrends from a decade of streaming audio research from Edison Research and Amazon Ads
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Hit Play, Boomer
Podcasting’s Age 55+ Opportunity from Edison Research and NPR
The Kids Podcast Listener Report
The Kids Podcast Listener Report from Edison Research and Kids Listen, with sponsors American Public Media, Disney Podcasts, Tumble Media, and Wondery
Media Habits of Gen Z
Learn how media resonates with 58 million digitally-native Gen Zers in the U.S.
Moms and Media
Our annual survey on the tech and media habits of U.S. Moms from The Research Moms at Edison Research
Live On Air and Everywhere from NPR
This study reveals six unique audience segments among the 156 million Americans who listen to radio every day